Telephone Tracking enables you to track calls from your website and know exactly what advertising activity brought them whether it was from a different website, Google or your own paid search effort.
So no longer will you need to figure how your caller has found you.
Telephone monitoring is an essential tool for any business that spends money on advertisements across multiple channels. Customers with AdWords have an inborn need to track the calls that relate to their keywords, in order to understand which keywords provide call conversions. AdWords Call Tracking With no visibility of call conversions, it’s not really possible to figure out if your investment in the keywords on your portfolio is providing value or not. Is just monitoring AdWords call conversions enough?
Most clients are looking to track not only PPC, but also SEO, Display, Affiliates, Social Media in addition to Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the power of a 3rd generation call monitoring system like Call Conversions Tracking comes in, since it lets you realize your ROI for each of these very important channels not just Google PPC. This can be essential actionable data allowing you to optimise the efficacy of each of your marketing and advertising channels, crucial to the success of any business enterprise.